Pavegen - Head of Design

Building a world class design team

Design Strategy

Creative Direction

Leadership

3+ years as Head of Design

I have been Head of Design at Pavegen since 2021. Here is what I achieved during that time.

60+

Projects delivered

4.5x

Increase in scale

24+

Products standardised

What is Pavegen?

My 60 second explanation:

My Role

I am responsible for managing Pavegen’s Design Team. Reporting directly to the CEO.

My Responsibilities

I look after 5 domains

Project Pitching
Supporting the sales team with early stage design proposals.
Project Delivery
Designing physical builds and bespoke software for our clients
Product Development
Functionality & cosmetic design of hardware & software products
Marketing Content
Managing creation of decks, videos, photos and social media content
Process Upgrading
Identifying challenges & implementing design focused solutions

My Approach

As Head of Design, I ensure the department delivers consistent value and continuous improvement. Using data to inform what we prioritise then applying lean and agile methodologies to solve challenges rapidly.

Our Achievements

Here are some of the milestones the design team unlocked during my time.

Bringing software development in-house

I developed a workflow that enabled us to deliver bespoke software with ease, without having to outsource development.

Build Standardisation

I distilled our most popular set-ups into a discreet set of reusable templates. Simplifying the sales and delivery process.

Simplified Messaging

Problem - I simplified a complex value proposition into a simple a high converting pipeline.

Software Standardisation

I designed and implemented a library of 12 highly versatile, reusable and customisable software templates.

Rapid Visualisation

I designed an efficient pipeline that enabled our design team to output high quality project visualisations rapidly.

Custom Texture Maps

I generated a custom PBR texture set for Pavegen, enabling us to generate accurate renders of the product at speed.

Automating Repetitive Processes

By building a pavegen array generator using geometry nodes, I was able to cut the time taken to produce custom visualisations drastically.

Developing a custom desktop App

The business needed a way to automate the creation of product drawings. I developed an electron app to automated this process.

This app has helped to save hours of work across the business in addition to saving money and reducing mistakes.

Product catalogue

I developed Pavegen's first product catalogue. From conceptualisation, through to implementation, I oversaw its creation.

Winning Pitches

I led several large commercial pitches. In particular, the presentations that won us a contract with the UEFA Champions Innovate program and PepsiCo.

OOH Reimagined

I conceptualised and designed a range of interactive billboard templates that would enable us to generate recurring revenue with ease.

Art Direction

I was responsible for the production and design of product photography.

Project Photography

I have captured much of the case study photography for Pavegen, including images of projects I designed in Dubai and Oman.

Simplifying the sales process

I worked closely with our sales team to develop material that enabled them to address FAQ's and increase conversion rates.

Developing a rewards platform

I responsible for the go-to market strategy, product design and roadmapping for our proprietary mobile rewards platform.

Representing Pavegen on a global stage

I represented the business solo during a 2 week trade mission across the middle east. Working as part of the UK’s smart city trade delegation.

Project Photos

The following are all projects for which I led the design.

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